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Image: Daniel Grushkin |
The students are part of a daylong seminar on communicating science to non scientists at Cold Spring Harbor Laboratory in New York. Prior to the imaginary tug-of-war exercise, they stood before each other and delivered short, off the cuff, introductions to their research meant for public consumption. Their talks were stilted and confused. Some swallowed their voices as they spoke. Others talked at the wall behind their audience.
Asked to describe their emotions during their presentations, one researcher complained, "It felt like I was almost insulting myself by dumbing it down." Others nodded in agreement. The doctoral students were playing out Alda's criticism of the science community. Alda believes scientists have been unable to make themselves understood by lay audiences. And as a result are failing to inform the public and policy makers.
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Image: Daniel Grushkin |
A 2009 poll conducted by the Pew Research Center reflects Alda's concern. Though the public ranks scientists third after military personnel and teachers in their contribution to society, only half of Americans believe in global warming and a mere 32 percent believe in evolution. Meanwhile, scientists complain that they're not being heard. Half say that news media oversimplifies their findings, and 85 percent say the public doesn't know enough about science. The numbers show a clear gap between the esteem that scientists hold in the public and the knowledge they're able to transmit.
For Alda the problem starts at the most basic level of communication. "The affect, facial expression body language -- these are things that you wouldn't think are part of a scientific presentation," he says. "Emotion is so important. In scientific communication emotion is probably trained out of us, but there's no reason why it can't be included. Science is a great detective story, especially when you're talking to the public. You want them to get involved in this interesting, emotional tangle."
Last year, in an effort to start addressing the issue, Alda helped form The Center for Communicating Science at Stony Brook University. One of major thrusts of the center is to teach scientists to connect with their audiences by applying the training that made Alda a star on M*A*S*H and winner of five Emmy Awards. Alda began his career in church basements performing the then-cutting-edge improvisational techniques of Viola Spolin. Last summer he began training drama coaches to adapt the techniques for scientists.
Throughout the three-hour session, the doctoral students perform improv exercises like tossing an imaginary ball and adlibbing skits. Alda believes that after six months of classes like these, scientists will automatically become more natural and effective speakers. The idea is to get them to be less self-conscious and more animated with their body language.
At the session's conclusion the students re-explain their research. This time they pretend to have an imaginary audience -- for example, one explains his science to a make-believe child, another stands before an invisible congressional committee. The rest of the group guesses the identity of the audience, and gets it right every time. It's a remarkable transformation.
"When we give a speech we think of ourselves as being the only ones speaking, so everything is on us. But communication goes two ways. It's so important to be able to land what it is you're saying on someone across the room," Lantz-Gefroh says. "You're communicating back even though you aren't talking. It's about the whole exchange."
Related stories:
[12th March 2010]
[8th January 2010]
[2nd September 2009]



[Comment posted 2010-11-26 09:32:17]
[Comment posted 2010-11-26 08:50:27]
No, the emotion isn't just trained out of us. We are gutted. Our hearts and guts have been dissected and removed.
[Comment posted 2010-08-24 12:29:46]
At least half of the difficulty in communicating science is print media and their woefully science-illiterate writers. They parrot what they are told by university, government and private research institutional PR/media representatives - who are also largely science-ignorant.
The other half is science-illiterate K-12 teachers, who were given watered-down science and math courses in their education degree curricula. It's well known that the Education degree is by far the easiest to master at the undergrad level. That feeds forward into generations of American public who are unable to apply critical thinking and reasoning skills to understand science advances and their application.
Maybe Mr Alda is preaching to the wrong crowd. It is not the job of scientists and engineers to learn 'how to play scientist'. That's the job of the PR and media writers and public school educators.
Educate them how to training the public to 'think like a scientist', please.
[Comment posted 2010-08-24 11:09:08]
[Comment posted 2010-08-24 10:15:17]
[Comment posted 2010-08-09 11:40:37]
But what about the scientists themselves? Why can't a scientist be at the helm of this effort? With Mr. Alda, once again we have a person whose perspective of science is from the entertainment industry. I'm sure in all his projects he strives to keep the education content in there, but undoubtedly there are always nuances left out because only a degreed scientist would be aware of them.
[Comment posted 2010-08-08 20:12:07]
Theater and poetry can help us to reencounter our bodies with our minds. Our matter with our dreams.
Please refer to our experience regarding theater and science, an adaptation to street theater in Rio de Janeiro of 'Life of Galileo' by Bertolt Brecht: The Earth is not the Center of the Universe (LINK
We need it more. Bravo and merde alors!
The TupiNag Lab for Art and Science (tupinago.blogspot.com), Rio de Janeiro, Brazil.
[Comment posted 2010-08-06 19:50:27]
But my favourite is the Jeff Vintar penned dialogue between Will Smith (detective Spooner) and Bridget Moynahan (Dr Susan Calvin) in the movie iRobot when the scientist responds to the detective's question: "So Doctor Calvin, what exactly do you do around here?" The doctor answers with a 27 word-long jargon-loaded sentence that stops the detective in his tracks. He has to repeat the question again "So, what exactly do you do around here?", to which she answers "I make the robots seem more human."
That is the "elevator speech" all of us should have ready when asked the same question.
[Comment posted 2010-08-06 17:40:09]
[Comment posted 2010-08-06 14:32:06]
If the climate change debate has taught me anything, it's that the public in general chooses their politics first, and then lets that choice dictate their beliefs.
If someone says they *know* global warming is a hoax, I can predict their political affiliation with 99% accuracy. Careful weighing of evidence will never occur when people select only the facts that support their preferred ideology.
Choose your fight: climate change, vaccinations, energy policy, evolution, environmental regulation; it all comes down to politics.
[Comment posted 2010-08-06 13:23:49]
[Comment posted 2010-08-06 12:45:18]
The presenter should capture the audience attention like a good detective story of 'who done it and why'.
Ron Fong
[Comment posted 2010-08-06 11:59:12]
I think a good science tv show would help educate the general public. I am from Canada and grew up watching David Suzuki's "The Nature of Things."
Science needs to be simplified to be explained to the lay person, ie your mother or colleague from a different department. The amount of simplification depends on the audience. The only failure of scientists might be that we don't have an 'elevator speach' for every lay person we come in contact with who wants to know what we do.
[Comment posted 2010-08-06 11:42:50]
[Comment posted 2010-08-06 11:35:21]
[Comment posted 2010-08-06 11:29:12]
[Comment posted 2010-08-06 11:22:42]
This project of Mr Alda's is an excellent idea. Many scientists are tongue tied and nearly all of us have had the "interesting" trained out of us with respect to talking about our work.
Lay people are just people like you and I - assuming you're a science professional. We owe it to non-scientists to be clear, relevant, accountable and worth listening too on our research. The tax payer covers most of my salary.
Open your mind a crack. You might find you learn something new.
Tom Therramus
[Comment posted 2010-08-06 01:22:53]