In the spring of 2005, a team of applied physicists and electrical engineers
from the General Electric Company filed into pathology laboratories at the Memorial
Sloan-Kettering Cancer Center, taking notes on their clipboards and clicking their
stopwatches. Day after day, they went from laboratory to laboratory to watch as
clinical researchers section and stain tissue - "Click" - examine it under a
fluorescent microscope - "Click" - take digital images - "Click" - analyze
expression patterns or scribble diagnoses.
"I had worked in these lab environments," says Michael Montalto, a biologist
at GE, "but nobody else at GE had. So, I knew it was important that these scientists
had an idea as to what the market was going to look like." Montalto's team, working
on GE's first Advanced Technology initiative, analyzed the numbers to identify
bottlenecks in the scientists' procedures at Sloan-Kettering and to determine how
GE's wide-ranging industrial expertise and imaging technologies could be applied to
everyday problems in the wet lab.
Jens Rittscher, a computer vision expert.
Back then, GE's new CEO, Jeffrey Immelt, was three years into what
BusinessWeek called "a cultural revolution." The previous CEO,
tough-talking Jack Welch, had emphasized penny-pinching and deal making during his
20-year tenure. Immelt was on course to inject a little more creativity into the
conglomerate's many tentacles, which stretch from Chinese aircraft engines to
nuclear reactors. Immelt had just sealed the deal to purchase Amersham Biosciences,
the UK diagnostic imaging leader, for $9.5 billion US in shares, but it wasn't
supposed to be just another Welch-style acquisition.
That $9.5 billion included a sizeable premium above Amersham's market value
because, presumably, GE would cross-leverage these assets with its own businesses
and, some hoped, adopt Amersham's research culture, which drove so much internal
growth. It made perfect sense, says Peter Ehrenheim, head of GE Healthcare Life
Sciences. The life sciences tools market was worth $20 billion and growing more than
7% per year. GE had once been the driver behind such medical imaging technologies as
X-rays, magnetic resonance imaging, and computed tomography scanning - technologies
requiring Amersham's imaging contrast agents for marking tissues of interest. GE saw
the microscopic realm of the pathology lab as an extension of that business.
"Basically, GE bought a molecular imaging contrast franchise that was very strong
and gave us a footprint in the life sciences," says Ehrenheim. From a business
perspective, Immelt wanted GE to snatch up the recently slimmed-down Amersham before
competitors such as Philips or Siemens could.
Any holes in the GE game plan were soon filled with subsequent acquisitions,
and even the rehiring of former Amersham employees, who had departed in an earlier
shake-up. GE purchased Biacore Life Sciences in June 2006, Wave Biotech in August
2007, and Whatman in February 2008 - all part of a push by the world's second
largest company to be a top supplier of life sciences equipment. Last year, GE
Healthcare had $17 billion in sales, with $1.3 billion coming from the Life Sciences
division. Its competitors include Invitrogen and Thermo Fisher Scientific, which
respectively claimed $1.3 billion and $9.8 billion in sales in 2007, although the
three companies compete only in specific market segments.
Company representative Conor McKechnie says that GE Life Sciences aims to
be the first or second in its specialized market segments. But the road isn't going
to be easy: A number of Amersham employees left the company, some subsequent deals
have fallen through, and investors have criticized the behemoth's eclectic
portfolio. This year, the company experienced the biggest sell-off of shares in 20
years. Still, GE Healthcare is one of its strongest divisions, and since the
Amersham acquisition, the company claims to have seen accelerated profit growth due
to operational efficiencies and leveraging common cost bases. (Representatives
declined to provide specific figures).
Jason Castle, a research scientist in GE's Biosciences Global
Technology Organization, performs cell maintenance work in a cell culture
hood.
Dustin Fenstermacher / wonderful machine
Product-driven research for GE Healthcare's Life Science business division
still takes place at Amersham's facilities in New Jersey, Sweden, and the United
Kingdom, but, for basic research, GE sunk $125 million into renovating its
corporate-wide Global Research Center (GRC) in New York, and erected the "D-wing," a
5-story, 3,700 square meter biosciences laboratory, which houses more than 70 life
sciences researchers. It employs 1000 PhDs whose expertise ranges from fluid
dynamics to polymer design, and who are all going to play a role as GE seeks to
cross-leverage its technical expertise and dominate the life sciences market. In
addition, GE's life sciences business employs 450 researchers in GE Healthcare, and
R&D spending in the life sciences amounts to $1 billion annually.
Even Invitrogen and Thermo Fisher Scientific are dwarfed by the resources
available to one branch of a massive conglomerate like GE, and the arrival of this
giant harkens a new era in a life sciences market that big business now dominates.
So, can GE's glossy new laboratories foster the same innovative atmosphere its
acquired companies once prized?

It's hard to escape the influence of Thomas Edison in the sunny lobby of the
GRC. Edison's massive wooden writing desk is enshrined under a plate of glass, right
next to the mechanical stock ticker the inventor once obsessively checked for his
company's latest valuation. On each table in the nearby cafeteria, a placard with
Edison's photo reads: "He had 1093 patents. You have some impressive numbers, too."
Employees with 25 or more patents are featured on a bulletin board; the top spots
are reserved for those with 100 or more to their name. Since 2002, GE has filed more
than 50 patent applications on protein biomarkers, diagnostic pharmaceutical agents,
and molecular imaging agents for cancer, and currently has nine clinical trials in
these areas, some of which have their origins in preacquisition Amersham projects.
GE spends $1 billion on life sciences R&D
every year.
There's a lot less sun just down the hall in the GRC's Visualization Lab. The
lights are off and Jens Rittscher, a computer vision expert, sits in front of the
meter-long eyeball of a zebrafish projected on the wall above his head. The image is
pixelated and noisy, like the static on a television set. Each colored dot
represents a potential piece of data about cell-signaling events, untangled using an
experimental package for InCell 1000, the high-content screening technology that
Amersham originally developed. "This is ongoing research," says Rittscher. "We can
segment it now. The next step is what to do with this information. What can you do
if you can identify cell populations? What can you do if you measure the density of
cells in certain areas?"
Evelina Loghin, a cell biologist at GE Global Research, mixes reagents
that will be used in an assay.
Dustin Fenstermacher / wonderful machine
Moments earlier, Rittscher played a movie tracking the replication of three
cells, each phase of mitosis automatically labeled with a different color. Then he
pulled up a multicolored image from a slice of breast cancer tissue. Back at
Sloan-Kettering, such images would have contained no more than two or three dyes,
painstakingly prepared and analyzed by human technicians at pharmaceutical labs.
Here, however, more than 20 different biomarkers have been labeled, localized in the
cytoplasm, membrane, or cell wall, and quantified in a graph below the image. The
image is a tour de force of computer vision algorithms, which can identify objects
from their curvature and local geometry, and machine learning algorithms, which
improve these identifications over time. "These are the sort of things, where we go
one or two steps ahead, and we say 'this is possible'," says Rittscher, who came on
board just about the time his colleagues were scrutinizing Sloan-Kettering.
Rittscher is part of an interdisciplinary team assembled by Mohan Amaratunga,
the business program manager in GRC Biosciences. Amaratunga oversees the six
research labs in Biosciences, one of 10 technology organizations that have a home on
the GRC campus. Here, individual labs primarily conduct corporate-wide research
rather than fulfilling the needs of businesses partners such as the Life Sciences
division of GE Healthcare. Infrequently, collaborations occur directly between GRC
researchers and outside companies, but such collaborations are increasing with the
GRC Biosciences organization and biotechnology or pharmaceutical companies.
An affable biochemist from Sri Lanka, Amaratunga worked on biosynthesizing
fatty acids and other chemicals used in GE's plastics business before moving into
management. In comparison with the product development labs at the former Amersham
facilities, the GRC is more of an academic institution. Make no mistake, however:
Basic science at the GRC is not about publishing papers. "We file patents,"
Amaratunga says.
Nevertheless, the GRC is all about pursuing long-term projects that push into
what Amaratunga calls "white spaces" - markets that don't yet exist. To pursue them,
GE began its Advanced Technology programs, and molecular pathology was one of the
first. After amassing data from their Sloan-Kettering expedition, Amaratunga, who
was not part of the tour, sat down with many of those same cancer researchers and
discussed the limitations in current imaging technologies. "Pathology people are
using 100- to 150-year-old technology," he says, referring to the human grunt work
and the venerable staining technologies that are still used today. "People are doing
a great job, but it's mechanical; they have to look at every slide one-by-one. It's
a slow process, labor-intensive, and it's in black-and-white." Moreover, sharing
information is a problem. "If you generate a slide today, somebody at another site
can't look at it." Although it is possible to digitize images of slides, it must be
done at just the right focal length and resolution, with just the right stain. There
is no way to digitally revisit slides in the way, say, Google Earth allows users to
explore a three-dimensional terrain, zooming in and out and focusing at different
depths.
A breast carcinoma tissue stained for two important clinical markers;
Her2 (red), p53 (purple).
Courtesy of GE Global Research
This white space is already turning into a real world collaboration between
researchers at GE Healthcare Life Sciences and its pharmaceutical partners. The
first step along the way was the development of a technology that would allow
researchers to chemically stain and destain samples a hundred times, and to automate
this process. Fiona Ginty, a bioinformatics expert in charge of the biological end
of the molecular pathology work, has impressed scientists with presentations
featuring her images. These imaging technologies depend on radiotracers coming out
of the former Amersham operations in Sweden, the United Kingdom, and the United
States. In a collaboration announced in November, the GRC is working with Eli Lilly
and Company to analyze tissue samples from clinical and preclinical trials for two
anticancer drugs, Enzastaurin and a transforming growth factor (TGF-beta)
small-molecule inhibitor, in order to develop targeted therapies. "This is unique
because we generally don't work on such collaborations with such a large company on
the other side," says Jeremy Graff, a research advisor in Eli Lilly's cancer drug
unit. "It's very different from what we've tried before."
For Enzastaurin, researchers are primarily looking at biomarkers on the
glycogen synthase kinase (GSK-3 beta) pathways that the drug inhibits, along with
markers that complement that pathway. "We suspect that [you'll have] more robust
information if you think about an entire pathway of signaling and look at not only
the first signaling event but [also] two, three, four, or five in combination," says
Graff. On top of that, Eli Lilly pressed GE to segment the tumor mass, giving the
drug maker an unprecedented view of the tumor at the cellular level. "With
high-content imaging," Graff says, "we can not only look at what happens within the
tumor but [also] look at endothelial cells, and understand signaling within
epithelial cells and tumor cells." Without GE, he says, "I don't think we could have
answered these questions."
Amaratunga says GE has no interest in moving into therapeutics, but that the
company is watching as the lines between diagnostics and therapeutics continue to
blur. In June, for instance, GE Healthcare and the University of Pittsburgh Medical
Center announced the formation of Omnyx, a joint company that will provide
high-volume slide scanning and digital pathology tools for clinicians.
Of course, setbacks have occurred since the Amersham acquisition. In the
spring of 2008, CEO Immelt promised that GE would meet its earnings forecast, but at
the end of the first quarter, the company announced a 12% drop in earnings. GE's
financial and industrial units were hit hard, but GE Healthcare was also hurting.
Welch, the former CEO, criticized Immelt on CNBC for missing his projections.
"Here's the screw-up: You made a promise that you'd deliver this, and you missed
three weeks later."
There have been a few other hiccups along the way. "We have lost some staff,
no doubt about it," says Ehrenheim, but he estimates that 75-80% of the employees
who were with Amersham at the time of the acquisition are still with GE, which
represents a typical company attrition rate of just over 5% per year. Some Amersham
directors, such as William Castell, who left his post to become chair of the
Wellcome Trust, had planned to depart from the beginning. Others became redundant
with the merging of the two companies. Ehrenheim, who joined Pharmacia in 1983
before it was a part of Amersham, says, "All in all in life sciences, the
integration in GE has been good. The big benefit is we have gotten the resources we
wanted."
But some say that sacrifices were made along the way. Andrew Campbell,
director of Ashridge Business School in the United Kingdom, doubts that GE has
adopted Amersham's more flexible approach to research-driven growth, and he wonders
if the premium GE paid was worth it. (Amersham's shares leapt from about $11 to
$12.61 after confirmation of the takeover, which was valued at $13.28 per share,
meaning that GE paid at least a 20% premium for the acquisition.) While locking up
Amersham's contrast agents may have been valuable, Campbell points out that the
acquisition also prevents Amersham from maintaining external collaborations with
GE's competitors in the imaging business, such as Toshiba and Philips. "It would
surprise me if the deal had been a big success," he says.
"These are the sort of things, where we go
one or two steps ahead, and we say 'this is
possible'." -Jens Rittscher
Moreover, it didn't help the science that in the lead-up to the purchase,
the six sites that made up Amersham's US research wing had been slashed and burned
to boost profitability, according to Stevan Jovanovich, who was the vice president
of global research at Amersham until 2003, and now heads up an independent Amersham
spin-off called Microchip Biotechnologies in Dublin, California. "I had roughly 120
people in research," he says. "What happened when [Amersham] centralized research to
New Jersey is they ended up with something like 12 people." Jovanovich says the
company had projects ranging from stem cell differentiation to next-generation
sequencers and was planning to focus on systems biology, much of which disappeared
with the downsizing. "I've talked to some GE Global Research folks," he says. "They
are growing some capabilities but that was a hiccup." According to GE spokesperson
Conor McKechnie, the 90% staff reduction that Jovanovich experienced at Amersham was
specific to R&D for gene sequencing, which had "matured."
Last year, GE was unable to reach a deal to purchase Abbott Laboratories,
which develops products to test blood proteins for heart disease, along with many
other products. Although the deal would have provided GE with valuable tools in
early-disease detection, some industry analysts say that the acquisition would have
been a bad move because parts of Abbott's business were in decline. More generally,
investors have criticized GE's eclectic portfolio, which ranges from a film studio
to real estate to jet engines, but in many ways this diversity might actually
benefit life sciences research, particularly at the GRC. Ger Brophy, a general
manager for Life Sciences in GE Healthcare, says that the depth of knowledge at the
GRC, coupled with GE's internal manufacturing capabilities, provides an advantage
over smaller competitors. "The GRC is almost an academic institution," says Brophy.
"Those guys are great at making step changes in technology, but the secret to doing
this well is to nurture that research development and at the right stage move it
into product development."
Can GE's glossy new laboratories foster the
same innovative atmosphere its acquired
companies once prized?
Prameela Susarla, for example, is a fast-talking materials scientist at the
GRC who works in membranes and separation technology. She thrives on interfaces: her
group works with GE Energy, GE Healthcare, and GE Water, designing and testing novel
membranes for tasks ranging from reverse-osmosis to protein separation. "What we are
able to learn from our interactions with GE Energy and GE Water, we are able to
apply immediately to GE Healthcare problems," she says. Since January, Susarla has
been running an eight-person team that is designing a new cell-expansion matrix to
help companies manufacture stem cells in the disposable plastic bioreactors from
Wave Biotech, the company that GE Healthcare purchased in August. While much of the
work on bioprocessing of vaccines is taking place at former Amersham labs in Sweden
and New Jersey (see sidebar, Vaccine Dreams), GE sees the bioreactors as part of the
manufacturing supply chain for a serious "white space" in the next decade: cell
therapies.
One problem with growing primary cells in the Wave bioreactors is that cells
get injured when the beads they are growing on collide. To study the problem,
Susarla assembled not only chemists and biologists, but also an expert in multiphase
flows - liquids and particles mixed together - and a computational fluid dynamics
expert who has worked on the geometry of automobile engines during an internship
with Daimler-Benz.
"It's the type of expertise you might not find at a biotech company," says
Susarla. She says the group has already succeeded in reducing shear forces and
collisions of the beads in the Wave reactor. She was not, however, willing to
discuss details, because that's one patent GE has yet to file.
Correction: When originally posted, the story incorrectly valued GE's purchase of Amersham at $9.5 million. The correct figure is $9.5 billion. The Scientist regrets the error.