A Typology of Frames

Social progress... improving quality of life, or solution to problems. Alternative interpretation as harmony with nature instead of mastery, "sustainability."

Economic development/competitiveness... economic investment, market benefits or risks; local, national, or global competitiveness.

Morality/ethics... right or wrong; respecting or crossing limits, thresholds, or boundaries.

Scientific/technical uncertainty... expert understanding; what is known and unknown; invoking or undermining consensus, "sound science," or peer-review.

Pandora's box / Frankenstein's monster / runaway science... call for precaution in face of possible impacts or catastrophe. Out-of-control, a Frankenstein's monster, or as fatalism, i.e. action is futile, path is chosen, no turning back.

Public accountability/governance... public versus private good; ownership and control, responsible use or abuse of power; "politicization," majority versus minority opinion.

Third way/alternative path... possible compromise position, middle way between conflicting views or options.

Conflict/strategy... as a game among elites; who's ahead or behind in winning debate; battle of personalities; or groups; (usually journalist-driven interpretation).

It's utter nonsense to slather an unnecessary label ("framing") on these topics. All they are is a list of story angles that provide a point of entry to explain something unfamiliar by first linking it to something familiar. That technique has been around for millennia. It is not new. There is not one whit of innovative thinking from these guys. Nor is there any need to confound both non-sicentists and scientists by imposing a term that's jargon on a common learning process. Anyone who **really** wants to communicate effectively just needs to keep it simple.